WoW Love is in the Air 2023 Event: Dates, Boss, Rewards & Quests

July 2024 ยท 6 minute read

Everything you need to know about the Love is in the Air event for 2023 in WoW Dragonflight, from the quests to bosses and rewards.

While Azeroth might be in a constant struggle of war and powerful new enemies to defeat, the world...of Warcraft can be filled with love as well. That's where the World of Warcraft (WoW) Dragonflight Love is in the Air event for 2023 comes into play.

This guide outlines everything you need to know about the Love is in the Air event for WoW players to enjoy in 2023, from the exact start and end dates to the quests, rewards, and activities players can participate in.

Please note:This event is also available in WoW Classic, and the Dragonflight expansion is not required to participate in Love is in the Air 2023.

Update on 20 February 2023: The 2023 version of WoW's Love is in the Air event has completed. We will update this article with the latest information for the event next year once more is revealed.

WoW Love is in the Air Start & End Dates 2023

The Love is in the Air event in WoW begins on 6 February 2023 at 10:00 a.m. PST in all regions. The event ends at the same time on 20 February 2023, so you have exactly two weeks to get all the rewards, complete the daily quests, kill those bosses, and enjoy a host of perfumes.

Love is in the Air Quests & Rewards in WoW Dragonflight

Celebrating the month of love, Horde players should head ot Ogrimmar, while Alliance players should head to Stormwind City. Here, you will find Lovely Merchants who sell you seasonal gifts and goodies, such as perfumes, Heart Candies, chocolates, and much more.

You can purchase these with Love Tokens, obtained by completing daily quests during the Love is in the Air event, defeating specific bosses, and more. Check out the list of goodies that Lovely Merchants sells below, as per a detailed post by WoWHead.

Check out the list of daily quests for the Love is in the Air 2023 event in WoW Dragonflight below, as outlined by WoWHead:

Lastly, there's the main questline for the Love is in the Air 2023 event, called "Investigate the Crown Chemical Co."  You can start the quest by picking it up from a Junior Agent Crown Chemical Co. camp. This quest chain rewards  you with Love Tokens and, importantly, unlocks another daily quest where you will need to fight the boss Apothecary Hummel.

WoW Dragonflight Love is in the Air 2023 Boss

Once you complete the main questline for Love is in the Air 2023, you will be able to participate in killing the event-exclusive boss, Apothecary Hummel. This boss is located in Shadowfang Keep.

You need to be level 16 or higher. From here, you can queue via LFG for the event's quest to kill the Love is in the Air boss or by speaking to the NPC Steamwheedle Shyster, located in Stormwind City or in Orgrimmar, depending on your faction.

This boss drops a tonne of goodies, from special fireworks to amulets with the "Love Rocket" effect, Love Tokens, the Heart-Shaped Box, a unique pet, and more. The main prize from the Heart-Shaped box is the X-45 Heartbreaker mount!

Check out YouTuber CooleoBrad's video featuring all the activities, quests, and more in Love is in the Air, so you can get a good idea of what this event is all about.

So there you have it; everything you need to know about the Love is in the Air 2023 event in WoW Dragonflight, from the schedule to quests, rewards, bosses, and more. We will endeavor to update this article if anything new pops up for this World of Warcraft event.

Check out our video below, where we dive deep into the lore of the Dragon Aspects in World of Warcraft, discussing all the leaders, their history, and some family drama!

For more World of Warcraft news, be sure to check out our dedicated section or some of our WoW Guides & Tutorials below:

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Dragonflight Tier Lists - Best DPS Class & Build | Best Healer Class & Build | Best Tank Class & Build

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Holiday Events - Hallow's End| Feast of Winter Veil  

Featured image courtesy of Blizzard.

Wessel Minnie

Written by Wessel Minnie

Wessel is a former member of Bravado Gaming, a top South African esports organization, and a former editor at GLITCHED.online. He can also be found on HLTV discussing everything CS esports.  When he's not writing or editing, Wessel is clicking heads in Counter-Strike 2, pondering over the best Diablo 4 builds for each class, or venturing into the Lands Between of Elden Ring for the umpteenth time. He loves ARPGs and any SoulsBorne title he can get his mitts on, but feel free to email or drop him a message on social media with any interesting gaming-related topics you think he might enjoy.

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